Hasbro - Yellies

Hasbro | Yellies! Spooders Internship
As a design intern at Hasbro, I contributed to the development of the Yellies! Spooders toy line, focusing on character and persona design. My primary role involved assisting with persona development—including naming, color selection, pattern design, and defining each spider's unique movement style. Working closely with the design and marketing teams, I helped bring these playful, sound-activated creatures to life with distinctive personalities that resonated with kids and collectors alike.